Home improvement is a vast blogging niche that enjoys incredible popularity. Some of the better-known websites make a good amount of money through ad revenue, brand endorsements and paid sponsors. However, the success of interior design and home décor websites depend largely on the aesthetic value. People will only follow these websites if they find enough of regular engaging content. In this post, we are sharing a few design tips on building a website on home décor.
Start with a color scheme
Designing websites for home improvement and décor niche can be tricky, because the visual content and images for such portals often tend to be more colorful. You don’t want to select a color scheme that’s too confusing. If you are not sure of a final look, go for pastel and lighter shades that can be changed and edited later.
Keep the design minimal
Minimalism is the new trend in web design, and for home improvement blogs, it works like magic. Since the focus of these blogs is more on content, the overall design needs to be basic, without too many complications. The idea is to ensure that users have no issues in exploring different parts and segments of the website. Easy navigation is the key to good design.
Use original photos
If you plan to create a brand out of your blog, you cannot use stock photos – period. Much like fashion and lifestyle blogs, home décor websites need to have high-quality photos for each post. In case of budget constraints, you can still avoid videos, but there shouldn’t be any compromises on the photos you use.
Make the website social-media friendly
Ensuring that your website content and photos find a way to go viral is critical, and for that, you need all the social media buttons in place. If you have selected WordPress as your CMS, you will find ready plug-ins for simplified social media integration. Pinterest, Instagram and Facebook are three most important platforms for home décor blogs, and you want to have active pages for all.
Finally, ensure that your website theme and on-page elements are optimized for SEO. Yoast, for instance, has both free and paid plug-ins for WordPress sites. Also, keep a check on top home décor blogs to know more on web design trends. You can always change the theme later, so start with what fits your imagination and move ahead accordingly.